5 Tips for Women to Negotiate Better

When negotiation conditions are unambiguous and clear, recent research discloses some gender differences in the possibilities of initiating a negotiation. For instance, one might not expect men to be more probable than women to start a negotiation for a supplier agreement or a customer contract. However, when the aptness of negotiating is not so clear—as is mostly the case for negotiating visibility,…

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How to Overcome the Challenge of Creating a Brand

Every brand wants to serve its customers the best way possible. Developing and handling a brand can be quite crucial, it is not easy. The brand is not just the business logo to your business’ collaterals, it is much more than this. Your brand develops and guards your reputation and it also displays your customers’ browsing experience about your company. Your brand stands for…

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How Small Businesses can benefit from Strategic Alliances

In the fast-paced and complex world of business, carving a successful name for your small business is a challenge. As the owner of a small enterprise, you may have to take certain decisions for the sustenance and growth of your business that appear to be intimidating. One such decision is entering into an alliance with another company. While there may…

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Business Networking

Networking…well, although this term has gained popularity since the inception of Internet, it has been in existence from the time humans began interacting with each other! Sociocultural evolution during the Paleolithic age connected people to share information and tips regarding hunting, foraging or fishing. Well, this is networking. With the inception of Internet, especially social media, business networking plays a…

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6 Digital Marketing Trends for 2020-21

As we complete our halfway journey through the nerve-wracking year, 2020 whole statistics of the consumer world have shifted and economies have been shattered through the year due to the Coronavirus. In such conditions, major changes have been experienced in digital marketing trends.  Until the world is rid of the curse called COVID-19, nothing is certain. However, many trends are…

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Digital Marketing – From Strategies To Execution

Defining Digital Marketing Before we deep dive into digital marketing , lets have a quick look into ‘ what is digital marketing’?  To begin with Digital Marketing is an umbrella term for all your online marketing, including search , social media, email, and your website. Your digital presence compromises of your digital assets like digital content, online audience, social media…

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