10 Best Tips for Successful Content Marketing

In the age of digital marketing, content plays a dominant role in making or breaking your business. In a survey, it was found that content marketing generates approximately three times as many leads for your business as traditional marketing. Content marketing is also more cost effective as it costs 62% less than other types of marketing. These figures clearly establish…

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Startups: How Peer-Support Networks Can Help

Launching a startup is a substantial step and surviving in a hostile business environment is even scarier. But that doesn’t mean it eliminates the chances of survival and success. In the case of startups, due to lack of experience, a strong peer-support network comes to the rescue. A peer-support network refers to the term where people in the same situation/…

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Managing Differences and Conflict Resolution – A Skill Must to be Developed in Family Business

Longstanding family conflict can bring a family business to its knees. It saps energy and happiness and holds back the business from functioning optimally. The first step in resolving longstanding conflict is recognizing that the consequences of avoiding an issue are worse than the emotional discomfort of discussing it. Let us look at an example of a family that succeeded…

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